I study innovation and entrepreneurship using economic sociology theories.
Understanding the causes and consequences of economic actions—including innovation and entrepreneurship—often calls for creative and contextual interpretation not fully explained by classical economic models. For example, an innovation perceived to be novel in one market can be viewed absurd in another market. Similarly, an individuals with the same skills and ideas as another may differ in their recognition and pursuit of entrepreneurial opportunity. To understand such business phenomena, I rely on economic sociological theories of social capital, identity and commitment, and institutions. Empirically, I use a variety of methodologies, from large-scale quantitative analyses of observational data to online experiments and qualitative analysis.