Strategic Management, 2019-

supplementary materials for the class

Breakout room exercise for L'Oréal case

Can Technology Meet Fashion?

The case illustrates an identity divide among audience of wearable fashion industry, between those who define “coolness” to be technologically advanced and those who devalue functionality for an artistic value.

I wrote several cases about Korean companies' international business and M&A strategy. Cases are available in both English and Korean. If you are interested, please email me.

Amorepacific: Global Roadmap

Doosan: Growing through M&As

Other cases: OCI, NC Soft, Samsung Media Studio