Strategic Management, 2019-
supplementary materials for the class
Breakout room exercise for L'Oréal case
Can Technology Meet Fashion?
The case illustrates an identity divide among audience of wearable fashion industry, between those who define “coolness” to be technologically advanced and those who devalue functionality for an artistic value.
I wrote several cases about Korean companies' international business and M&A strategy. Cases are available in both English and Korean. If you are interested, please email me.
Amorepacific: Global Roadmap
Doosan: Growing through M&As
Other cases: OCI, NC Soft, Samsung Media Studio